To start your own online store is much easier than you think. Here is your exclusive guide on how to start your own online store.
Online stores can be operated in two ways.
The traditional online store is the usual trading method. You purchase the products at a lesser rate from a wholesaler and maintain your inventory. Later you sell the product at a higher price in your shop. Since in an online store scenario there is no physical store, you sell it on your own website. Your website will have a payment gateway so that your customer can make payments online. Once you receive an order, you pack the item and courier it to your customer.
This kind of store usually requires a team. Although a single person may also handle the entire operation. Generally, it has the following areas of operation:
Even if you are a non-technical person, you can still do all of these on your own. Many free e-commerce CMS is available, which can completely take care of your website needs. The most common of them are:
Once your website is up and running, you need to do basic SEO on your website. Although SEO itself is a vast topic to cover, to start with what you must do is, focus on your product titles and descriptions. Clearly define the product title and description. The description should be descriptive enough to encompass every detail of the product.
Unlike a traditional online store, in dropshipping, the company takes care of everything. Including the product inventory, website, payment, shipping, and everything. The only thing you do is marketing.
Once you register with a dropshipping company, they will provide you with a website. You just need to configure the website, with your brand name and logo. You also select and put a sale price on the products you wish to sell. Rest everything is done by the dropshipping company. Mostly all dropshipping companies allow White Label branding, but you may need to check before you subscribe to their services.
Some famous dropshipping companies in India:
As I just said, the only thing you do is marketing.
If you go for traditional marketing or dropshipping, you need to do online marketing for your website. Here are some effective ways for beginners, to do online marketing:
Like all websites, an online store website will also take some time to get traction. Be patient and consistent.
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